Wednesday, December 25, 2019

Essay on Solar Energy - 1538 Words

Solar Energy Why do we build passive solar homes? Most people familiar with the subject of alternative and renewable energies would reply with a variation of many answers to this question. â€Å"To act locally in an ever expanding global market.† â€Å"The solar panels or photovoltaics will pay for themselves in a given amount of time depending on the system implemented.† â€Å"I would build a passive solar house to take myself entirely off the grid.† These answers seem to be common when it comes to the world of alternative energies. Although the majority may reply to this question with similar answers there has to be a flip side or different view on any topic including renewable energy. â€Å"Green building,† or building with natural supplies†¦show more content†¦No, we obviously cannot reverse the chain of events that has brought us to this point but we can individually do our part to stop the on going process. Technology has brought us to where we are today as humans. For better or worse this is where we are and we are stuck with it. We need to use technology to our advantage in our everyday lives. This is where passive solar technology comes into play. It is, in a sense, a gathering of the new and old for a better world. Our ancient ancestors may have caused war and been unjust but they did not place the future of the world on the brink of extinction. As present citizens of earth our living habits dictate the way we use earth’s resources. We need to curb our ways and live â€Å"closer† or more in-tune with our mother earth. Greeks and Romans used passive designs in their architecture for such purposes as community baths and meeting halls as well as orientating their living spaces also. This technology is nothing new, so we have the ability to do this type of building on a large scale. The design concept is a huge part of this process for present day building, such as it was when the Greeks and Romans designed their architecture. One must figure out the best way of designing a living space for the intended environment or climate. The passive heating and cooling of the living space entirely depends upon this. Major flaws have been madeShow MoreRelatedThe Energy Of Solar Energy1687 Words   |  7 Pagesanalyses of solar energy deployment contained in the Word Energy Outlook, Energy Technology Perspectives and several IEA Technology Roadmaps. It aims at offering an updated picture of current technology trends and markets, as well as new analyses on how solar energy technologies for electricity, heat and fuels can be used in the various energy consuming sectors, now and in the future. If effective support policies are put in place in a wide number of countries during this decade, solar energy in its variousRead MoreSolar Power And Solar Energy1255 Words   |  6 PagesSolar energy is capable of providing a cleaner energy than most forms of energy generation, and solar energy is able to be generated economical ly. Solar energy reduces the amount of harm to the environment from energy generation, by providing a cleaner alternative. Solar energy also provides jobs for construction and installation of solar powered technologies. The cost of installing solar panels can vary greatly, but its long term benefits outweigh the costs. Typically a solar panel system isRead MoreThe Solar Of Solar Energy1637 Words   |  7 Pagesin solar energy has been growing in recent years. Solar energy is abundant, clean and renewable. There are two main methods to tap solar energy, i.e. with PV cells and with solar collectors. The former converts sun light directly to electricity while the latter collects the solar thermal energy (heat) to be used for various applications. Solar collectors have been in existent for many decades. Their usages are experiencing resurgence in the recent years due to the interest in renewable energy sourcesRead MorePreserving Our World with Solar Energy900 Words   |  4 PagesSolar energy is a way to restore and preserve our world. How wonderful it would be to use the suns energy to heat and cool our homes, power out cars and run the electricity to light our houses. This concept is getting close r to reality all the time. Solar energy is expensive on a large scale, but running lights and small appliances are now inexpensive. Small calculators and lights that are solar powered are accessable to everyone. God commissioned his children to take care of the earth in GenesisRead MoreThe Ethics Of The Solyndra Solar Energy Panels1174 Words   |  5 PagesFounded by Dr. Chris Granet in 2005 Solyndra Solar, based in California was a corporation that produced solar energy panels. They manufactured cylindrical shaped solar panels, and they were unequaled in the business, the corporation as well offers an assortment of additional solar merchandises, most solar engineering corporations use flat plates and was labeled as old-fashioned compared to the Solyndra’s PV Solar structure. Consumers preferred the solar merchandises of the Solyndra since they integratedRead MoreSolar Of Solar Thermal Energy1901 Words   |  8 Pages Solar Thermal Energy â€Å"Even if we didn t have greenhouse gases, were going to have to move away from fossil fuels, as we re going to run out. They re finite, where as solar and wind are infinite.† - Ted Turner. Solar panels use the energy that comes from sunlight to give power. Low-temperature panels are flat plates generally used to heat things such as pools. Medium-temperature panels can also be flat plates but they are used for heating water and / or air for residential and commercial useRead MoreRenewable Energy And Solar Energy921 Words   |  4 Pagesrenewable energy . Most of these renewable energies depend in one way or another on sunlight. Wind and hydroelectric power are the direct result of differential heating of the Earth s surface which leads to air moving about (wind) and precipitation forming as the air is lifted. Solar energy is the direct conversion of sunlight using panels or collectors. Biomass energy is stored sunlight contained in plants. Other renewable energies that do not depend on sunlight are geothermal energy, which isRead More solar energy Essay586 Words   |  3 Pages Solar Energy All life on Earth depends on energy from the sun. Solar energy is the source of energy for photosynthesis. It provides the warmth necessary for plants and animals to survive. Scientists have found a way to use God’s natural light towards the advantage of our daily lives. The affects of this idea revolutionary, results of solar power could lead to a more modernized society and efficient economy. Solar energy is a term that usually means the direct use of sunlight to produceRead MoreThe Solar Of Solar Energy1316 Words   |  6 Pagesterawatts of energy. Solar cells offer a means to harness this energy by converting solar energy into electrical energy. While some may argue that solar energy is an inconsistent energy source, research is being poured into creating more efficient solar cells so that when light is incident on the solar cell, the solar cells operate at their highest possible efficiency levels. Currently, the most efficient solar cells convert 34.5% of sunlight to energy. With innovations like floating solar farms, suchRead MoreThe Solar Of Solar Energy1321 Words   |  6 PagesIntroduction Photovoltaic Solar Energy Throughout history, mankind had always wonder the mysterious secrets of nature with an attempt to make a replica of its magnificent work. Solar photovoltaic energy is the process to convert sunlight into electrical power as energy; imitating the process of photosynthesis that plants create to survive. Photovoltaic energy is not something recently discovered, it actually goes over 160 years The basic science was first discovered in 1839 but the pace of advancement

Monday, December 16, 2019

The Representation Of Democratic Democracy - 993 Words

Elections in America The role of elections in America is to serve the representative democracy. In a representative democracy one person represents the voting patterns, and acknowledgements of other people. American citizens, who cast votes to improve delegation problems, solve coordination problems, and pick an agent over another serve representative democracy in American elections. American elections serve this goal by creating campaigns, advertising on television, and by free information being delivered to its citizens. Campaigns are not so cheap, as millions of dollars are spent in just campaigning for a candidate during Presidential elections. â€Å"Each campaign emphasizes selected facts and cues aimed at getting at least a plurality of voters to the polls† (499, 6th edition). The goal of campaigns is to communicate the meaning of the election to the American citizens. The various facts and cues delivered to American citizens in different campaigns helps the citizens choose which presidential candidate would be their best pick. â€Å"Candidates and campaigns are also encouraged by elections to help solve the immense amount of coordination problem, which are confronted by millions of American citizen voters doing their best to act mutually to control or change their agents† (521, 6th edition). All candidates and campaigns do their best to communicate to the people that they are the best by explaining their motives and showing that they are the right and best candidates runningShow Mo reRelatedRepresentation Of The Democratic Democracy1838 Words   |  8 PagesIntroduction For the democracy, it has some definition, most of them are based on the tenet of people making decision on their own government. (Heywood, A. 2015) Freedom, equality and democracy are the people s pursuit of common values. Most modern countries want to be the democracy countries. At the same time, the democracy was separated two aspects one of the direct democracy and in direct democracy it also called representative democracy. (Heywood, A. 2015) Recently the issue of whether or notRead MoreCompetitive Authoritarianism And Political Authoritarianism869 Words   |  4 Pages1. competitive authoritarianism competitive authoritarianism Levitsky and Way describe, a competitive authoritarianism is, in essence, a democracy but it lacks proportional representation and most of the elections and government institutions are predisposed to only the elites. Juan Linz describes this as a diminished form of authoritarianism. In competitive authoritarianism regimes, elections are normally rigged, power figures regularly misuse state resources while oppressed are denied simple libertiesRead MoreHow Far the Weimar Constitution Can Be Described as Creating an Effective Democracy980 Words   |  4 PagesHow Far the Weimar Constitution Can Be Described as Creating an Effective Democracy For the first time in the history of Germany, the state was a democratic republic. The constitution was something of a fragile experiment, a guinea pig. Theoretically speaking, the Weimar Constitution could be described as the most democratic constitution the world has ever laid eyes upon, in practice, things were not as clear. Germany was to be a â€Å"Federal State,† with each â€Å"LanderRead MoreThe European Council And The Council Of Ministers1345 Words   |  6 PagesCouncil of Ministers are the best way to ensure democracy in the EU.’ Do you agree? Illustrate your answer with examples. A democratic legislature requires law-makers to be elected by its citizens and present as their representatives. The significance of democratic values in the EU governance. The democratic foundations of the EU have been defined in the Treaty of Lisbon – democratic equality, representative democracy and participatory democracy. Throughout the last few decades, series of constitutionalRead MoreDemocracy1022 Words   |  5 PagesNormative democratic theory deals with the moral foundations of democracy and democratic institutions. It is distinct from descriptive and explanatory democratic theory. It does not offer in the first instance a scientific study of those societies that are called democratic. It aims to provide an account of when and why democracy is morally desirable as well as moral principles for guiding the design of democratic institutions. Of course, normative democratic theory is inherently interdisciplinaryRead MoreDemocratic And Democratic Political Systems Ess ay1740 Words   |  7 PagesDemocratic Political Systems Democracy is typically known as a type of government that is ruled by the people. Active public participation in political matters, free and fair elections, equality, and protection of basic human rights are at the core of democratic political systems. Individual citizens, organized groups and institutions, elected officials and governmental bureaucracies all contribute to the democratic nature of these political systems, but the main power resides with the people.Read MoreThe Democracy Of A Democratic Government849 Words   |  4 PagesA democratic government is one in which the â€Å"supreme power is vested in the people and exercised by them directly or indirectly through a system of representation† (Merriam-Webster). In theory, a true democracy is one that is governed by the people in the form of â€Å"the rule of the majority†. This is a process that seems to have been naturally embedded in the human mind. In many circumstance, whether it is world leaders decid ing on new international policy, or kids choosing what to watch for â€Å"movieRead MoreDemocracy And The Ideal Of Democracy877 Words   |  4 Pages Urbinati’s essay entitled Representative Democracy introduction compared what we call modern democracy to the ideal of democracy that was created by the Athenian people. The Athenian people had their ideal proscpective of how pure and direct democracy should be in a government. The people in Athens changed the government because they saw problems in the way that the government was being controlled. Originally the government was ruled and controlled by citizens who were noble or who came from nobleRead MoreShould Democracy Be Exported?1628 Words   |  7 Pagestend to take for granted democracy and the institutions that were established by the constitution to ensure its viability and perpetuate its underlying principles. However, this is not the case for many countries around the world. In other places, authoritarian and other non-democratic regimes have existed and sustained rule without pushing for democracy. This raises the question: can democracy be exported to these countries? In present day, due to the fact that non-democratic regimes are heavily rootedRead MoreIndia s Survival Of Democracy871 Words   |  4 Pagesliteracy and scarcity of resource, the survival of democracy becomes difficult and eventually fails. India is a country with all these problems, however, it still manages to be democratic, making the survival of democracy in India a unique outcome and an area of study. The endurance of democracy in India may be explained through reasons like how it has a constitution that is inclusive, its middle class that takes deep pride in India being democratic and the electronic media that not only informs, but

Sunday, December 8, 2019

Marketing Strategy and Plan Health Conscious People

Question: Discuss about theMarketing Strategy and Planfor Health Conscious People. Answer: Marketing Analysis: Dear Friends, Refer to the SWOT analysis made by Marketing Strategy Team about the exploration of new market in Australia emphasis is to be given on the suburb areas with affluent, health conscious people. To keep in mind competitive factor, the expansion proposal is as follows:- Identification of New markets: Ringwood- Eastern Suburb of Melbourne Fitzroy- Inner city suburb of Melbourne Petersham- inner west suburb of Sydney St Lucia- Inner city suburb of Brisbane Expected contribution of these new markets for business growth: All these new locations chosen for business growth have the potential to provide good business opportunity related to the service extended by Tri Fitness. The expected business growth from these sites can be generated as follows:- Ringwood- can generate business of $ 40,000 per month with the partnership of health clubs and swimming pools. Fitzroy- can generate business of $ 20,000 per month by making strategic alliance with leisure clubs Petersham- can generate business of $ 30,000 per month by making partnership with the existing swimming pool Lucia- can generate the business of $ 25,000 per month by providing the service to the people through community health organizations Steps to identify potential market opportunities of these markets: To enter- Entering in these markets will be easier as the inhabitants of those places need this service in economic way to pamper their health awareness. To shape- initial arrangements are to be made with the strategic partners like swimming pools, leisure clubs and health clubs and the community health organizations of the local authorities(Berry, 2005). To influence- A good advertisement with the brand name and logo of Tri Fitness in the local newspaper will do the needful to influence the target audience which can be derived through a brisk market research(Palin, 2015). Please revert with your feedback, Regards, Task B: Marketing Opportunities: Dear Friends, Refer to my Email and subsequent reply from your end regarding the marketing ideas innovated at your end, given below further elaborate presentation for your perusal. Refer to my earlier mail I have given the prospect of business growth in the new markets which had been reviewed by you and the reply had encouraged me to give more specific idea related to business growth of the new places, as specified by me. The expected business from Ringwood can have the potential of generating business worth $ 50,000 per month considering the target audience and their awareness related to health consciousness. The competition will not be so hard as I have expected as the supply and demand line of health fitness business is not catered there with abundance. Fitzroy has the lesser potential as I have predicted but the feedback from your team can not allow me to be so optimistic, hence the projected business from this area can be considered as $ 10,000. Petersham Is with the population who has the regular habit of going to the health clubs or passing time in the swimming pools. The report from your team makes me optimistic of getting the business of $ 40,000 per month with additional awareness program to be made in the community. St Lucia will feature with the expected business range of $ 20,000 initially as the population there with health consciousness is already with the practice of going to the healt h clubs and the stiff competition will yield with the turnover of $ 20,000, as anticipated(Entrepreneur, 2003). To endorse the innovative ideas to exploit the marketing opportunities, I can highlight on the issues of: Identification of target audience followed by direct interaction Provide the list of facilities to be extended to them for membership they enter Direct FM advertisement in the morning from 7 to 8 Am to catch the target audience Hope the same will be good for exploration of new market in the specified areas. Feel free to revert for any other suggestions. Wish all the best. Regards, References: Berry, T. (2005, June 13). Conducting a Market Analysis for Your Business Plan. Retrieved November 26, 2016, from Entrepreneur: https://www.entrepreneur.com/article/78002 Entrepreneur. (2003, November 03). 7 Steps for Generating New Business Opportunities. Retrieved November 26, 2016, from Entrepreneur: https://www.entrepreneur.com/article/65210 Palin, M. (2015, October 13). What does your choice of suburb say about you? Retrieved November 26, 2016, from News: https://www.news.com.au/lifestyle/home/outdoors/what-does-your-choice-of-suburb-say-about-you/news-story/a2058db9fec49eb4b76be13109443706

Sunday, December 1, 2019

Financial Analysis of Google Research Paper Example

Financial Analysis of Google Paper An Analysis of Google It is rather difficult to think about web browsing without thinking about Google. Many people rely on Google to search and find any information they may be looking for. It is quite frequent you hear people say Just Google it to help find solutions. Many people rely on Google for many different aspects of learning and information. Google is a convenient and has many attributes that they offer to their users. One Googles many attributes that is helpful for college students like us, is their scholarly browser. This browser has come in handy in the many papers we have prepared for lasses over the years. With more and more professors asking for scholarly sources, Google makes it a hassle free to provide those sources. Some of Googles other attributes that it offers its users are maps, image searches, web searches, email, shopping, and much more. Another reason we like Google is that they are a growing company. In a world full of information and data that vastly growing, we are in need of a speedy and up to date search engine to keep people informed and content. Google, who recently did a 2-for-l split in 2014, has stock symbols of AGOG and GOOGOL, which are classified as A shares. They two stocks are currently trading for $525. 5 (Google A Shares) and $534. 14 (Google Inc. ) on May 5, 2014. In the last four years Googles business conditions have continued to become better, showing consistent increase in stock prices each year. On May 6, 2010 the stock price was $249. 09 compared to one year later on May 6, 2011 the stock was $267. 38. Over the next year the stock price increased $30. 81 to $298. 19 on May 6, 2012. From the year 2012 to May 6, 2013 the stock price Jumped a shocking amount of $132. 15 to $430. 34. The stock price has recently increased by $103. 80 from the year 013 to May 6, 2014 to a current price of $534. 5 (Google Inc. NASDAQ). Google takes into much consideration its users satisfaction of its services and products. Google does this by having an easy to run customer service page. This page offers its users direct help with their Google accounts, Gamma, Docs or any other Google product. Also listed on this helpful support page is all of Googles policies and principles, privacy and security tips, Google Headquarters, and telephone numbers to customer service help lines. Google frequently uses this information and feedback to analyze their products and services (Contact). We will write a custom essay sample on Financial Analysis of Google specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Financial Analysis of Google specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Googles Business Operation and Corporate Development teams work on global, cross-functional projects that help the companies global business strategy. The teams at Google deliver insights to leaders that drive decision-making, execution and investments for some of Googles most critical initiatives (Business). Google is currently available in 144 countries and holds 60% of the market share in worlds search engines. Google reaches a global business strategy by having twenty American based offices, thirteen Asia Pacific Region based offices, and five Middle East based offices, and many complex global partnerships (International). Google has recently Just made a $2. 25 billion investment on data center and infrastructure spending, which is a huge area of costs for the company. Google is the most aggressive in advancing a clean energy agenda, and has mage fifteen wind and solar investments totaling more than $1 billion. Google and many other large companies like Apple, Backbone, and Microsoft are all gigantic consumers of energy, and is the reason that top companies such as Silicon Valley are in a race to be the leader of clean and renewable energies (Google makes). One of the most important strengths of Google is its brand equity. Google is one of he most well-known and well-respected search engines. Another key strength for Google would be their customer responsiveness. Their customer responsiveness is a key element that will help increase their user base. One of Googles biggest weaknesses is that you need a device and Internet to access Googles features. Google wants to be mobile and easy to use, but still cannot be accessible to everyone, everywhere. They could solve this by making some features downloaded, but it is hard to make a search engine accessible without Internet. A huge opportunity for Google is its overseas markets and advertising. Google can increase their capital by advertising in overseas markets to increase their user base. Google is also in a market that is constantly technologically growing. A great threat Google may face is other search engines. With a variety of search engines to choose from on the Internet, Google has to stay ahead of their competitors and offer as much as they can to their users. Another threat for Google recently has been social media. With Backbone and Twitter surpassing Google with Internet usage it has become an aspect that threatens Googles future. Backbone and Twitter are one of the main leaders in Internet advertisement (The Makes). Financial Analysis In this section, we will be taking a look at Googles financial performance in recent years. All figures will be given in billions of dollars, with the exception of figures given on a per share basis. Given the recent uncertainty within the business community due to the economy, Google has done exceptionally well over they past four years. Their business continues to grow each year, and there is not much information that indicates a change in this trend anytime soon. You do not need to look any farther than Googles balance sheet to see what direction the company is moving in. In 2010, Google had total assets of $41. 6. By 2013, this figure had risen by $31. 33, to $72. 89. It may be surprising to know that Googles long-term debt has not substantially grown over the past four years compared to most other large companies. Google had no long-tern debt in 2009, maintained debt at $2. 99 till 2013 when it had decreased by $. 75 to a current $2. 24 in long-term debt (Google Inc. CLC). By looking at Googles income statement, their financial performance becomes even more impressive. Moving forward, Google appears to have solid financial positioning. The above figures are very helpful in getting an idea of where the company sits, but in order to get an even better picture, it may also be worth taking a look at a few of the common financial ratios. One ratio that is especially telling about Googles operations is its net profit margin. In 2010 Google had a net profit margin of 29% and decreased 8. 6% to a final net profit margin of 20. 4% Another important ratio used to determine a companys ability to generate income is return on equity. Google has recently seen roughly a one percent decrease in this regard. During the 2010 to 2014 period, their returns on equity were 18. 4%, 16. 7%, 15%, and 14% respectively. Another relevant measure to consider in the financial analysis of Google is the firms price to earnings ratio. Their price to earnings ratio has relatively remained the name during the four year time period. Googles price to earnings ratios was 20. 3% starting in 2010 and 24. 6% ending in 2010 (Google Value Line). Googles price to book ratio went from 72. 03 in 2010 to 130. 12 in 2013. This is a 58. 09 increase in their price to book ratio (10 Year). Once again, Google does not issue dividends, so there are no dividend payout ratios or dividend yields for us to report on. Our figures are summarized below. Net Profit Margin 29% 25. 7% 21. 5% 20. 4% Return On Equity 18. 4% 16. 7% Price to Earning Ratio 20. 3 19. 1 19. 8 24. 6 Price to Book Ratio* 72. 03 89. 57 108. 7 130. 12 Figures given by Googles Value Line Report Figures with * given by: http://www. Gracious. Com/financial/AGOG These figures show a positive trend for Google. With a relatively stable net profit margin, it is a promising indicator for Googles future performance. A higher profit margin indicates that a greater percentage of their sales are being turned into income. This information, along with other data listed, suggests that Google is seeing consistent improvements in operating efficiency. With the information above, it is certainly possible to evaluate the financial position of a company. However, if we take the figures and ratios from Google and compare to their competition, we will more than likely find ourselves with an even greater idea of the companies performance. In order to reach this goal, we decided to compare Googles performance to one of their key competitors: Yahoo! Although Yahoo! May seem to have the advantage over Google in some areas, the recent trends tend to suggest that Google is making great progress in closing the gap. Although Yahoos net profit margin ends slightly higher than Googles, it is safe to say that Googles has been higher and more consistent over the four-year span from 2010-2014. While Googles net profit margin went from 29% to 20. 4% in 2010 to 2014, Yahoos increased from 19. 5% in 2010 to a current margin of 27% in 2013 (Google Value Line). We also noticed that Googles return on investment decreased from 18. 4% in 2010 to 14% by the year 2013. On the other hand, Yahoos return on investment increased from 9. 8% in 2010 to 10% in 2013. Although Googles return on investment decreased over the four-year span, their ending percentage was still four percent higher than Yahoo! (Google Value Line). Google saw a huge increase in their earning per share starting at $26. 31 in 2010 and ending at $36. 5 in 2013. On the other hand Yahoos earnings per share increased by $. 36 starting at $. 90 in 2010 and ending at $1. 26 in 2013. The last two financial ratios that will help to compare the two companies are price to earnings ratio and the price to book ratio. The price to earnings ratio for Google had a 4. 3 increase from 2010 to 2014, while Yahoo had a . 8 decrease over the same four-year time span. Google shows a remarkable increase in their price to book ratio from 2010 to 2013 with a 58. 09 increase starting at 72. 03 and ending at 130. 12(Google Price). Yahoo did not show such a huge Jump, unlike Google, with only a . 88 increase over four years starting at 1. 839 in 2010 and ending at 1. 927 in 2013. A summary of our comparison, along with two graphs depicting the net profit margins and earnings per share of Google and Yahoo, are below Wahoo! Price). Based on Googles figures, we determined their internal growth rate by calculating their retained earnings, which are $61. 26, divided by their total assets of $72. 89 for an internal growth rate of 84. 04% as of 2013 (Google Inc. CLC). Yahoos internal growth rate was calculated the same with retained earning of $4. 27 divided by their total assets of $16. 8 for a rate of 24. 2% (Google Inc. NASDAQ:GOOGOL). In calculating both Google and Yahoos sustainable growth rate, both companies do not offer dividends leaving them with no dividend payout ratio. With this information the companys sustainable growth rate is equal to their return on equity. Googles return on equity is 14% compared to Yahoos return on equity of 10% (Google Value Line). Based on the internal growth rate and the sustainable growth rate, Googles rates are both higher than Yahoos, which leads us to conclude that Google is on a good trend for the future compared to their major competitors. Investment Analysis Over the past four years, Google stock has seen a considerable increase in value. Just recently in 2014 Google had issued a 2 for 1 stock. One main investment risks for Google is the secular shift to mobile from desktop. With more and more people choosing to invest their money in cell phones and tablets instead of desktop computers, more ads are being displayed on mobile devices. With this being said, Google does not earn as much money with advertising on mobile devices compared to desktop computers. This is because of the ad size being significantly smaller. Although Google is still the leader of the web search engines, it is a risk that investors should consider. Another one of the investments risks for Google is the Motorola Division. This division is a threat to Google because it is a motivational $12. 5 billion Motorola acquisition for the intellectual property and the build-out of a better mobile computing platform on Android. This is an investment risk because Motorola offers features that Google does that could potentially take over their place (Google Investment). Using the market multiple approach, we can see that now is a great time to buy into Google stock. Given Googles current PEPS of $18. 35, along with a PIE ratio of 28. 48, the projected stock price for Googles turns out to be $522. 61. Since Googles current price per hare is $522. 7, it looks to be that Google stock is currently undervalued by 4 cents. If this strategy was to be implemented, and Googles stock was to reach $522. 57, the expected rate of return would be a minimum of . 01%. A great time to invest in Google stock would be if the stock price per share were under $522. 57. An advisable time to sell stock would be if it above $522. 57 per share. Risk is always going to be a huge part of the stock market. With Google, however, our analysis has shown us to conclude that they are a strong and growing company that has the ability to provide retreat returns on investment. They are innovative, in a great financial position, and are one of the worlds most known web search engines. We foresee Google being a dominant force within their industry for many years to come. Works Cited 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. 10 Year Financial Data of Google Inc (AGOG) Gracious. Com. N. P. , n. D. Web. 6 May 2014.. Business Strategy Google Careers. Business Strategy Google Careers. N. P. , n. D. Web. 6 May 2014. Google (A Shares) Stock Quote. . NASDAQ, n. D. Web. 5 May 2014.